High staff turnover increases costs incurred by Strengths of burberry company, brings about time wastage trying to recruit new employees frequently and poor business continuity especially when good customer relationships are dependent on employees.
Burberry has to ensure its products are quality and availed to customers timely to satisfy major consumer needs. Additionally, Burberry points out that the company has received two royal warrants; by Queen Elizabeth and Prince Charles.
Furthermore, Gurrin et al. Besides, Gasparini states that most Burberry products have a short cycle in the market due to changing lifestyle and preferences. Finally, politics and economic stability also impact negatively on the performance of Burberry since it is a worldwide brand that operates in many countries Ahmed, Burberry has to keep being innovative if the company does not want to lose its customers.
The brand is getting more and more present in the digital world, and its innovative talent is still powerful. Marketing tools in understanding a market and tackling a growing competition case: Strengths As Burberry points out, Burberry products are known for their Iconic fashion brand in Britain.
Product differentiation will yield high profits to the company and minimise the risk of losses since whenever a particular product is not selling well, the company can generate revenue from products that are in high demand.
People from warm countries cannot identify themselves to this brand so Burberry should work on a marketing strategy specialized for these markets. To maintain its luxurious status, the company does not advertise through television or other forms of mass media. This represents strength because it keeps income steady.
As we already said there is a growth in emerging countries, because people earns more significant incomes, they want to spend their money so it provokes an increase of sales of luxury goods.
Consumer satisfaction enables companies to win market shares since satisfied consumers are loyal.
Instead, its adverts are placed on fashion websites that include Vogue and Elle where they can target celebrities. Additionally, Burberry Company can diversify its products and out stand its competitors such as Gucci Gasparini, in the market.
Consumer attitudes towards luxury fashion apparel made in sweatshops. The other external reason is that fashion is a rough industry, trends change all the time and to compete you have to be able to follow this constant change.
Weaknesses Conversely, Burberry has its weaknesses. The luxury price of Burberry products limits them to a few consumers and excludes the larger percent of customers who are unable to afford these products Weston, The company targets high-end consumers of all ages and genders and specialises in producing clothing, perfumes and accessories.
Burberry ensures that its end users get quality, durable products. Customers begin to doubt if the products are legit. Burberry, a luxurious lifestyle brand, engages a lot with people in the community and social media.
Women at the Top. So Burberry has to face its competitors again. One of the reasons that could explain this low turnover is that during the summer, outerwears do not represent a great part of the sales so the inventory turnover goes slowly.
The Oxford Handbook of Strategy Implementation, Burberry will benefit from market growths as it is going to increase sales volumes. Additionally, Burberry has a high staff turnover which lowers the efficiency of the company.
Burberry has not a strong efficiency.BURBERRY SWOT Analysis Profile. Additional Information. What is a SWOT Analysis?
It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments.
Strengths. As Burberry () points out, Burberry products are known for their Iconic fashion brand in Britain. Burberry ensures that its end users get quality, durable products. To maintain its luxurious status, the company does not advertise through television or other forms of mass media.
Instead, its adverts are placed on fashion websites. Some strengths of Burberry are their diverse product offerings and increase in capital (GlobalData, ).
They have been working to lower the costs of their production, and therefore increased profit and worth by acquiring more efficient capital.
STRENGTHS & WEAKNESSESExisting Strengths Existing Weaknesses-Strong/proven management team -Low vertical integration reduces capture of margin and value from-Licensing growth. Lisez ce Sciences Economiques et Sociales Commentaires Composés et plus de autres dissertation.
Burberry - SWOT. Analysis SWOT: Strengths / Weaknesses / Opportunities / Threats a) Strengths: Burberry has a global footprint; there are about 4/4(1).
Burberry Company Profile - SWOT Analysis: Burberry Group is a UK heritage luxury brand and digital innovator. The company is in the midst of.Download